Daily Devotional for Wednesday August 23, 2006
The Battle to take Christ to the Lost and Hurting Masses is On
(2 Thessalonians 2:8; Revelation 3:21, 17:14)
When you punch a bully in the nose and he punches you back, you either stand and fight or you run and hide. Having the audacity to go on a major secular television network "live" for an hour 5 nights a week and boldly declare the Truth of God's Word while telling people how to escape the horrors of hell is hitting satan in the jaw with a solid left hook. Battling with the enemy daily I expected his return shot, but have to admit it was a good blow. The choice now is to fight back or run off and hide.
I AM ANNOUNCING TO THE WORLD TODAY THAT I AM NOT GOING AWAY AND READY TO FIGHT BACK!!! I ALSO REALIZE THAT I CAN'T FIGHT THIS BATTLE ALONE AND AM ASKING YOU TO FIGHT WITH ME! WHAT WE ARE FIGHTING FOR IS THE ETERNAL SOULS OF MEN. WE ARE FIGHTING FOR THE SOULS OF YOUR UNSAVED MOM AND DAD, HUSBAND AND WIFE, SON AND DAUGHTER, FAMILY MEMBERS, FRIENDS, THOSE YOU GO TO SCHOOL WITH, WORK WITH, RECREATE WITH, AND MEET ALONG YOUR JOURNEY THROUGH LIFE!!!
Today, I am going to share with you the plan God has given me to bring the Liveprayer TV program back on the "i" Network "live" from Midnight - 1 a.m. EST every Monday through Friday starting Monday, November 6! Please take a few minutes to read through this exciting plan and pray about the role God is calling you to play. Just so you know, I have tried to work out deals with every major secular broadcast network. CBS, NBC, ABC, and FOX are all unwilling to even discuss at any price, under any circumstances, airing Liveprayer nationally on their network.
We still have a small window of opportunity to go back on the "i" Network which reaches over 90 million of the 100 million TV households in the nation. However, I am certain that a day is coming VERY SOON when even that door will close and having the ability to air a "live" program for an hour 5 nights a week which brings Biblical Truth and the hope and love of Jesus Christ to the nation on a major secular television network will be lost. Trust me, once that door closes, it will be virtually impossible to reopen. We MUST take advantage of the opportunity we have now!
The challenge, of course, all boils down to money. It is going to cost us roughly $9.4 million for our television expenses plus another $1 million for our Internet budget. That breaks down to $200,000 a week. There are dozens of national ministries that spend that and more on TV each week. However, they spend that money almost 100% on Christian networks and stations since they can ask their viewers to donate, sell them books and tapes, and promote their conferences which is another huge profit center. None of that will work on secular TV.
The proven business model enables these ministries to generate tens of millions above and beyond their costs each year, not to mention they don't have to fight the world to generate those millions. So it should be obvious why they have ZERO incentive to reach out to the lost and hurting masses outside the Christian TV world who will never ever turn on those stations. However, those are the very people God has sent me to reach. The lost and hurting masses who aren't saved, don't go to church, will never be reached by the majority of mainstream ministries who target only the church. I'M NOT ON TV TO SEE HOW MUCH MONEY I CAN GENERATE, BUT HOW MANY SOULS I CAN BRING INTO THE KINGDOM!
In the world's economy, $10.4 million dollars is nothing, it is a drop in the bucket. The fact is, there is $10.4 million out there to bring Biblical Truth into the marketplace, reach the hurting with the true hope they are looking for, and bring Christ's love to the lost. The world can find $10.4 million whenever they want to create something to destroy lives, I know that we can find $10.4 million to save lives!!! Someone reading this message today has been so blessed, they could underwrite the entire budget for a year!!!
Here is the outline of the plan to move forward with the national TV program on the "i" Network starting November 6th. During the month of July when we were on for 4 weeks (20 programs), we averaged a viewing audience each night of apx 300,000 viewers. We will fund the program through business relationships I have been establishing with leading organizations in the top 4 direct response areas, nutritional products, children's relief efforts, relationship networks, and financial help.
I am long time friends with Glenn and Dee Simmons of Dallas. Dee founded a very successful nutritional company 10 years ago called Ultimate Living (http://www.ultimateliving.com). I am also long time friends with Dave Ramsey, one of the nation's leading experts on finances from a Biblical perspective and host of a national radio program on finances (http://www.daveramsey.com). I have very close connections to Larry Jones who heads up Feed the Children, one of the world's largest children's relief organizations ( http://www.feedthechildren.org ). I also have close connections with EHarmony, clearly the leader in the Christian relationship industry (http://www.eharmony.com).
The plan is to enter into revenue sharing agreements with all 4 of these major organizations. Every night on the TV program, they will each have 3 minutes of commercial time for their products and services. In addition, they will be featured on a special page on the Liveprayer.com website which will be linked each day to the 2.3 million Daily Devotional subscribers.
We are projecting our end of the revenue share on the various packages we put together to be apx $50 from EHarmony, $80 from Ultimate Living, $50 from Ramsey Financial, and $40 from Feed the Children. The breakdown of orders is as follows: EHarmony- TV= 160/night or 800/week Internet= 56/day or 280/week Ultimate Living- TV= 100/night or 500/week Internet= 25/day or 175/week Ramsey Financial- TV= 160/night or 800/week Internet= 56/day or 280/week Feed the Children- TV= 200/night or 1,000/week Internet= 112/day or 560/week.
This means we need to do a total of 620 sales each night from TV or less than 1/4 of 1% of our viewing audience responding, and 185 sales a day from the Internet, or a minute fraction of the 2.3 million subscribers to the Daily Devotional who will be linked to these organizations each day.
We are projecting revenues each week on the TV program from EHarmony, Ultimate Living, Ramsey Financial, and Feed the Children to be $40,000 each, or $8,000/night from TV (we are on 5 nights a week) and an additional $14,000 each, or $2,000/day (7 days a week) from the Internet. That is $54,000 from each organization (with $40,000 of that coming from TV and $14,000 from the Internet) or total revenues each week of $216,000!
The key to making this work is to have the ability to be on for 90 days to allow these streams of revenues to kick in. We need to have $900,000 on October 1st to cover the month of November's costs, $900,000 on November 1st to cover the month of December's costs, and $900,000 on December 1st to cover the month of January's costs. By the end of December the revenue streams from all 4 of these organizations will be flowing and we will be able to financially support the program from that point on from these business relationships.